The Perspectives of 2024, by Fernando Garrido of ADHP

The beginning of a new year is always a time for reflection and planning! Based on public indicators, we realise that Portugal has achieved the most significant results in the history of national tourism.

According to Travel BI, the country’s overall Revpar is expected to exceed 15% and overall revenue by more than 13 % compared to 2022, with the main source markets that have evolved the most and at the same time contributed to this growth being the USA and Germany.

This evolution was due to the fact that we continue to be a destination with high European demand, due to the friendliness of the population, the good weather, but most of all due to the existing security (far from military conflicts).
However, not everything is a bed of roses, and we’ve been facing critical problems that could jeopardise the future of tourism, such as the inability to respond to the structures that support tourism: airport, railway, hospitals, among others. But there is also a lack of housing available for rent and/or purchase at affordable prices, which in turn affects the availability of human resources, jeopardising the operation of resorts.

However, if there were any doubts about the future of tourism in Portugal, we need only to look at the growth of the hotel sector that is expected over the next few years. Most of the capital is coming from investment funds, which are betting on safe development/growth destinations with high rates of return in the medium term.
The Portuguese Hotel Directors’ Association, committed to bringing the most important issues up to date, will be discussing this and other topics on March 21st and 22nd, in Aveiro, at the 20th PHDA congress, at the same time as the only awards that distinguish and recognise hostelry professionals, the Xénios.

As President of the PHDA, I would like to invite Costa Verde’s friends and clients to attend this event. More information here!

Together we can make a difference and boost the sustainable growth of the hotel sector in Portugal.

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