Yes, it’s always social media’s fault, but here it’s not indifferent. It is an old Marketing technique to use content that provokes, that seduces with sexy copywriting that makes us imagine, desire and acquire. In the hotel industry there is a marriage of these communication strategies in networks where the role of ambassadors, influencers and […]
The development of new products, services and processes, aligned with sustainability concerns, is one of the new paradigms of innovation. According to APICER, “The national ceramics industry devotes a large part of its efforts and resources to environment-related issues, by having been one of the first sectors to develop a strong environmental awareness.” Thus, this […]
Porcelain, on its own, brings life to a meal. Through its beauty and soft touch, it is perfect to enhance a food or delicacy. But excellence was only possible to achieve, after several centuries improving its production techniques. In this article, we let you know the origin and evolution of this refinement material. From China to Europe: The path crossed […]
The beginning of a new year is always a time for reflection and planning! Based on public indicators, we realise that Portugal has achieved the most significant results in the history of national tourism. According to Travel BI, the country’s overall Revpar is expected to exceed 15% and overall revenue by more than 13 % […]
When culture becomes misaligned with the company’s sustainability, the culture can and should be considered to be its first competitor and service downfalls will follow. Since last August 2023, I’ve embraced a new role as a Culture and Brand Ambassador, and with the challenge comes the beautiful opportunity to develop different skills and competencies within […]
The year 2023 should be considered the first complete and normalized post-pandemic year. And while the good figures for 2022 are partly justified by the revenge spending of an overwhelming majority of the population confined in 2020 and 2021, the figures for 2023 cannot have the same underlying explanation. As 2023 draws to a close, […]
The other day I remarked to a long-time friend, as she lavished praise at the snack table: “the secret is to make the food a decorative feature”. It sounds complex, or even presumptuous or materialistic, but it’s quite the opposite. When we serve fresh food or snacks made simply, particularly using raw elements, they become […]
We are now launching the restaurant trends for 2024. Yes, special crockery or surfaces are a part of it, but they are no longer a trend but a reality, so it will be up to Costa Verde to continue creating special pieces that rhyme in anticipation with the chefs’ most creative ideas. One of the […]
After three atypical years, in terms of tourism demand, 2020 and 2021 due to the pandemic, and 2022 still coming out of it and with a quick and robust demand recovery, during the last three quarters, the question was asked as to what 2023 would be like. The truth is that the growing trend across […]
The porcelain colour trends for summer 2023, bring vibrant and cheerful colours, ideal to match the hottest season of the year. The first trend, which promises to be very present in the porcelain collections for summer 2023, is the use of pastel shades. These softer colours, such as pink, blue and aqua green, bring a […]
