Luxury in hospitality has changed its skin. It’s no longer just about a majestic lobby or an Instagram-worthy room. Today, intentionality is required: spaces that welcome with sincerity, materials that breathe authenticity, and experiences that extend beyond the stay, experiences that inspire new ways of living, well beyond the hotel walls. And it is precisely […]
After consecutive record-breaking years for national tourism, many expected 2025 to be a challenging year in terms of maintaining the same growth trajectory. Sustaining the pace seen in 2023 and 2024 over multiple consecutive years was never going to be easy. However, 2025 may well become another record year for Portuguese tourism. Let’s take a […]
How should we think about talent in the context of hospitality? By focusing primarily on individuals’ contributions, personality fit, and having a people’s people-driven attitude, the talent movement, by definition, succeeds in making the work placement and brand whole equal to the sum of the parts and no more. Best hospitality brands are obsessed with […]
Portugal is not just another dot on the map. It is an experience—an invitation to slow down, to connect, to feel. In recent years, it has emerged as the perfect destination for three key trends reshaping tourism: Slow Travel, Sustainability, and Solo Travel. Let’s dive into this trio that makes Portugal a unique place in […]
“New year, new life!” This is the sentence that haunts us whenever a new year begins, often without us really knowing why. It’s as if the 365 days that are behind us require a transformation, a turning point. We often think about that because everyone around us seems to be doing the same. Influenced by […]
Everything suggests that 2024 will be another record year for national tourism. Let’s see: As of September 2024, the total number of overnight stays in Portugal was 63.5 million, compared to 62.2 million in 2023 (an increase of 2.1%) and 56.2 million in 2019, i.e. an increase of 13% compared to the year before the […]
In a market characterised by the transition from mass customisation to mass personalisation (boosted by Industry 4.0), industries have to adapt to an even greater consumer participation in product design. Manufacturing processes have to be redesigned, in order to increase variety while maintaining productivity and cost. 3D printing has made it possible to begin this […]
Breakfast is not just the most important meal of the day. For hoteliers, it’s also a crucial tool for increasing sales, improving their reviews and gaining more online visibility. If we think about it, from the customer’s perspective, the food itself isn’t the most important thing, but rather the whole positive experience related to the […]
In recent years, Portuguese gastronomy has grown, recognised and transformed itself. It has become mature and internationalised. Whilst we have not one, not two, not three, but dozens of awarded and cross-border recognized chefs, each year new talents and innovative and ambitious projects emerge all over the country. Today, we speak fearlessly of a new […]
Simple lines, conveying a “welcoming” sense, for a distinctive room decor. There’s a lot of talk around minimalist style in room decoration. Associated with white-stone and lime-white tones, they convey the Mediterranean inspirations of Greece or the Balearic Islands, or even a deep, rural Alentejo. It reminds us of a raw, unfiltered sense, disarming in […]
