Can inclusive breakfast increase your hotel’s revenue?

Breakfast is not just the most important meal of the day. For hoteliers, it’s also a crucial tool for increasing sales, improving their reviews and gaining more online visibility.

If we think about it, from the customer’s perspective, the food itself isn’t the most important thing, but rather the whole positive experience related to the moment, from jazz music, an appealing set of porcelain, or even the care taken by the hotel’s staff when accompanying guests to the table. We must not forget that breakfast will be the guest’s last impression of the hotel before they check out, and it’s important to provide a cosy moment.

A guest who is satisfied with breakfast is more likely to leave positive reviews on online channels. If your hotel has inclusive breakfast and positive reviews, you’ll attract more guests, but you’ll also provide your property with more online visibility, since Google’s algorithm prioritises accommodation, with keywords such as ‘breakfast’, in positive reviews.

A basic principle for your revenue management strategy should be to include breakfast in your journey, even if you have to increase your daily rate.

A study by TripAdvisor’s TripIndex concludes that 91 per cent of guests interviewed prefer a hotel with inclusive breakfast. A further 83 per cent consider this meal to be a fundamental requirement for a positive experience and 65 per cent said that the breakfast service has a considerable bearing on whether or not they go ahead with the booking.

In fact, when looking for a hotel, consumers always consider the following factors: price, location, room decor, reviews and whether or not they have a simple but important meal such as breakfast, which can have a very strong impact on your hotel’s online reputation. A positive breakfast experience can make your guests happy.