Costa Verde and its Moods concept were among the 20 marketing cases chosen by four marketing professors from the universities of Aveiro and Coimbra, now published in the book ’20 Brands 20 Stories, Marketing Case Studies,’ by Editora d’Ideias.
Ana Estima, Ana Carolina Carvalho, and Susana Marques from the University of Aveiro, along with Cristela Bairrada from the University of Coimbra, delve into the reality of national organizations, exploring a variety of sectors, markets, and approaches.
Costa Verde was one of the companies invited to be part of this book, with 20 cases preferably discussed in group settings, aiming to promote collaborative learning, critical thinking, and the exchange of different experiences, something particularly important in the field of Marketing.