Costa Verde was featured in the latest special edition of Tableware International dedicated to Ambiente, held in Frankfurt.
Costa Verde’s Marketing Director, Paulo Pinto Santos, was invited to share his perspective on the current state of the sector and the outlook for 2026, also commenting on the brand’s main launches to be presented at the trade fair.
According to Paulo Pinto Santos, for more than three decades, the Ambiente trade fair has held a central place in Costa Verde’s international strategy. Since the early 1990s, when the company was still in its formative stage, Ambiente has established itself as the brand’s leading global showcase, playing a decisive role in shaping its creative, industrial, and commercial calendar. It is on this international stage that Costa Verde presents, edition after edition, the results of ongoing work in product development, technological innovation, and close engagement with the market.
This consistent presence over more than 30 years reflects a clear ambition: to be better with each participation than the previous one. In 2026, this ambition takes shape in a new 100 m² stand, located in Hall 11.0, designed to reinforce the brand’s contemporary identity and industrial capabilities. This investment represents not only a commitment to Costa Verde’s visibility, but also strong confidence in Ambiente’s strategic role as a key meeting point for brands, buyers, specifiers, and decision-makers.
The tableware sector is currently experiencing a period of contrasts. On the one hand, there is positive momentum in the hospitality segment, driven by the growth of tourism across several geographies, including Portugal, Europe, and other strategic markets. On the other hand, the macroeconomic environment and international instability call for caution and adaptability, particularly in terms of supply chain management and cost control. The industry has responded to this context through innovation, process flexibility and increased attention to emerging consumption patterns and product usage trends.
At Costa Verde, the hospitality and foodservice channels remain a priority and a structural pillar of the business. A presence in more than 50 countries confirms a solid international positioning, supported by continuous investment in technology, design and production reliability. At the same time, retail continues to play a strategic role through partnerships with leading brands and operators, while the B2C channel has been growing steadily, driven by digitalization and new consumer habits.
The outlook for 2026 is decidedly optimistic. Despite global uncertainties, markets show a clear need for recovery, renewal, and change. The launch of new collections, the ability to reach new audiences and the anticipation of emerging trends are expected to contribute to a year of growth and consolidation for the sector.
Ambiente 2026 will also be the stage for several premieres and celebrations at Costa Verde. Among the highlights is the Terra Black Edition, a new approach in which pigmented ceramic body adds depth, sophistication, and a distinctive character to the collection. The launch of the Harmony, Flow and Pura lines will also take place, showcasing the combination of colored glaze techniques and digital printing, and reflecting a balance between technological innovation and aesthetic expression.
This year also marks the 20th anniversary of the Isola collection, designed by Studio Levien, a benchmark within Costa Verde’s portfolio. The occasion will be celebrated with the relaunch of the line, now expanded with new items, reaffirming its relevance and contemporary appeal to chefs, specifiers, and industry professionals.
Finally, it is important to highlight the consolidation of bowl culture as a central format on the contemporary table. Costa Verde anticipated this trend even before the pandemic with the launch of the Universal line, a collection inspired by the diversity of global bowl food. More than just an object, the bowl has become a space for creativity, functionality, and cultural sharing, capable of accommodating anything from ramen to an elaborate dessert, reflecting, in a single form, the evolution of eating habits and the dining experience itself.
Costa Verde’s presence at Ambiente 2026 thus stands as a testament to continuity, innovation and a forward-looking vision, anchored in a strong industrial tradition and a keen understanding of global sector dynamics.