At the invitation of CTCV (Centro de Tecnologia e Inovação), Costa Verde took part in the latest edition of the Roteiro da Normalização, an initiative promoted by the Instituto Português da Qualidade (IPQ), in partnership with the CTCV, acting as an Organismo de Normalização Setorial, under the theme: “A Normalização como Fator de Competitividade e Sustentabilidade nos Mercados da Construção Sustentável”.
Costa Verde was represented by its Marketing Director, Paulo Pinto Santos, who took part in the round table “Normalizar a Tradição”, sharing a market perspective on the challenges of framing tradition within a strategic balance between competitiveness, innovation and identity.
In his intervention, the role of normalização as a safeguarding tool was highlighted, essential to protect know-how and identity values without compromising the ability to innovate. Normalizar does not mean freezing tradition in time, but rather defining rules that allow it to be preserved, enhanced and projected sustainably into the future.
Costa Verde thanks the IPQ and the CTCV for the invitation and the opportunity to contribute to a strategic reflection on normalização, tradição and competitividade.