{"id":69004,"date":"2026-01-28T14:32:13","date_gmt":"2026-01-28T14:32:13","guid":{"rendered":"https:\/\/pro.costa-verde.com\/?page_id=69004"},"modified":"2026-01-28T14:33:58","modified_gmt":"2026-01-28T14:33:58","slug":"costa-verde-en-el-roteiro-da-normalizacao-competitividad-sostenibilidad-y-tradicion","status":"publish","type":"page","link":"https:\/\/pro.costa-verde.com\/es\/costa-verde-en-el-roteiro-da-normalizacao-competitividad-sostenibilidad-y-tradicion\/","title":{"rendered":"Costa Verde en el Roteiro da Normaliza\u00e7\u00e3o: Competitividad, Sostenibilidad y Tradici\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"69004\" class=\"elementor elementor-69004 elementor-69002\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e696d57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e696d57\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7149df70\" data-id=\"7149df70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3311861 elementor-widget elementor-widget-image\" data-id=\"3311861\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"970\" height=\"647\" src=\"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2026\/01\/roteiro-da-normalizacao_N.jpg\" class=\"attachment-large size-large wp-image-69008\" alt=\"\" srcset=\"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2026\/01\/roteiro-da-normalizacao_N.jpg 970w, https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2026\/01\/roteiro-da-normalizacao_N-300x200.jpg 300w, https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2026\/01\/roteiro-da-normalizacao_N-768x512.jpg 768w, https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2026\/01\/roteiro-da-normalizacao_N-600x400.jpg 600w, https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2026\/01\/roteiro-da-normalizacao_N-120x80.jpg 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-351aa9c elementor-widget elementor-widget-spacer\" data-id=\"351aa9c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7843fbcb elementor-widget elementor-widget-text-editor\" data-id=\"7843fbcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1584\" data-end=\"1984\">Por invitaci\u00f3n del CTCV (Centro de Tecnologia e Inova\u00e7\u00e3o), Costa Verde particip\u00f3 en la m\u00e1s reciente edici\u00f3n del Roteiro da Normaliza\u00e7\u00e3o, una iniciativa promovida por el Instituto Portugu\u00eas da Qualidade (IPQ), en colaboraci\u00f3n con el CTCV, como Organismo de Normaliza\u00e7\u00e3o Setorial, bajo el tema: <em data-start=\"1877\" data-end=\"1983\">\u201cA Normaliza\u00e7\u00e3o como Fator de Competitividade e Sustentabilidade nos Mercados da Constru\u00e7\u00e3o Sustent\u00e1vel\u201d<\/em>.<\/p><p data-start=\"1986\" data-end=\"2295\">Costa Verde estuvo representada por su <strong data-start=\"2025\" data-end=\"2050\">Director de Marketing<\/strong>, Paulo Pinto Santos, quien integr\u00f3 la mesa redonda <em data-start=\"2102\" data-end=\"2127\">\u201cNormalizar a Tradi\u00e7\u00e3o\u201d<\/em>, compartiendo una perspectiva de mercado sobre los desaf\u00edos de encuadrar la tradici\u00f3n dentro de un equilibrio estrat\u00e9gico entre competitividad, innovaci\u00f3n e identidad.<\/p><p data-start=\"2297\" data-end=\"2661\">En su intervenci\u00f3n, se subray\u00f3 el papel de la normaliza\u00e7\u00e3o como herramienta de salvaguarda, esencial para proteger el saber hacer y los valores identitarios, sin comprometer la capacidad de innovar. Normalizar no significa congelar la tradici\u00f3n en el tiempo, sino definir reglas que permitan preservarla, valorizarla y proyectarla de forma sostenible en el futuro.<\/p><p data-start=\"2663\" data-end=\"2821\">Costa Verde agradece al IPQ y al CTCV la invitaci\u00f3n y la oportunidad de contribuir a una reflexi\u00f3n estrat\u00e9gica sobre normaliza\u00e7\u00e3o, tradi\u00e7\u00e3o y competitividade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Por invitaci\u00f3n del CTCV (Centro de Tecnologia e Inova\u00e7\u00e3o), Costa Verde particip\u00f3 en la m\u00e1s reciente edici\u00f3n del Roteiro da Normaliza\u00e7\u00e3o, una iniciativa promovida por el Instituto Portugu\u00eas da Qualidade (IPQ), en colaboraci\u00f3n con el CTCV, como Organismo de Normaliza\u00e7\u00e3o Setorial, bajo el tema: \u201cA Normaliza\u00e7\u00e3o como Fator de Competitividade e Sustentabilidade nos Mercados da [&hellip;]<\/p>\n","protected":false},"author":438,"featured_media":69008,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-69004","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Costa Verde en el Roteiro da Normaliza\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"Por invitaci\u00f3n del CTCV \u2013 Centro de Tecnologia e Inova\u00e7\u00e3o, Costa Verde particip\u00f3 en la m\u00e1s reciente edici\u00f3n del Roteiro da Normaliza\u00e7\u00e3o!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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