{"id":57649,"date":"2024-04-26T15:22:33","date_gmt":"2024-04-26T14:22:33","guid":{"rendered":"https:\/\/pro.costa-verde.com\/?page_id=57649"},"modified":"2024-04-26T15:27:18","modified_gmt":"2024-04-26T14:27:18","slug":"moods-un-estudio-de-caso-ahora-en-libro","status":"publish","type":"page","link":"https:\/\/pro.costa-verde.com\/es\/moods-un-estudio-de-caso-ahora-en-libro\/","title":{"rendered":"Moods, un estudio de caso ahora en libro"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"57649\" class=\"elementor elementor-57649 elementor-57647\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e696d57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e696d57\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7149df70\" data-id=\"7149df70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3311861 elementor-widget elementor-widget-image\" data-id=\"3311861\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1-1024x1024.png\" class=\"attachment-large size-large wp-image-57661\" alt=\"\" srcset=\"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1-1024x1024.png 1024w, https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1-300x300.png 300w, https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1-150x150.png 150w, https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1-768x768.png 768w, https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1-600x600.png 600w, https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1-120x120.png 120w, https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7843fbcb elementor-widget elementor-widget-text-editor\" data-id=\"7843fbcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><a href=\"https:\/\/pro.costa-verde.com\/es\/?_gl=1%2Au4pr7i%2A_ga%2AODk5MDM3ODgwLjE3MTQxMzY2Mjg.%2A_up%2AMQ..\">Costa Verde<\/a> y su concepto <a href=\"https:\/\/pro.costa-verde.com\/es\/moods\/?_gl=1*u4pr7i*_ga*ODk5MDM3ODgwLjE3MTQxMzY2Mjg.*_up*MQ..\">Moods<\/a> fueron uno de los 20 casos de marketing elegidos por cuatro profesoras de marketing de las universidades de Aveiro y Coimbra, ahora publicados en el libro \u00ab20 Marcas 20 Historias, Estudios de caso de marketing\u00bb, de la <a href=\"https:\/\/editoradideias.pt\/loja\/\">Editorial d&#8217;Ideias<\/a>.<\/p><p style=\"text-align: justify;\"><a href=\"https:\/\/www.linkedin.com\/in\/ana-estima\/\">Ana Estima<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/ana-carolina-carvalho-39362634\/\">Ana Carolina Carvalho<\/a> y Susana Marques de la Universidad de Aveiro, y <a href=\"https:\/\/www.linkedin.com\/in\/cristela-bairrada-377514226\/\">Cristela Bairrada<\/a> de la Universidad de Coimbra, se sumergen en la realidad de las organizaciones nacionales, explorando una variedad de sectores, mercados y enfoques.<\/p><p style=\"text-align: justify;\">Costa Verde fue una de las empresas invitadas a formar parte de este libro, con 20 casos que se prefieren discutir en grupo, buscando promover el aprendizaje colaborativo, el pensamiento cr\u00edtico y el intercambio de diferentes experiencias, algo que es particularmente importante en el campo del Marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Costa Verde y su concepto Moods fueron uno de los 20 casos de marketing elegidos por cuatro profesoras de marketing de las universidades de Aveiro y Coimbra, ahora publicados en el libro \u00ab20 Marcas 20 Historias, Estudios de caso de marketing\u00bb, de la Editorial d&#8217;Ideias. Ana Estima, Ana Carolina Carvalho y Susana Marques de la [&hellip;]<\/p>\n","protected":false},"author":438,"featured_media":57661,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-57649","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Moods, un estudio de caso ahora en libro - Costa Verde<\/title>\n<meta name=\"description\" content=\"Costa Verde y su concepto Moods fueron uno de los 20 casos de marketing seleccionados por cuatro profesoras de Marketing. \u00a1Descubre m\u00e1s!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moods, un estudio de caso ahora en libro - Costa Verde\" \/>\n<meta property=\"og:description\" content=\"Costa Verde y su concepto Moods fueron uno de los 20 casos de marketing seleccionados por cuatro profesoras de Marketing. \u00a1Descubre m\u00e1s!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/\" \/>\n<meta property=\"og:site_name\" content=\"Costa Verde\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/costaverdeporcelanas\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-26T14:27:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/\",\"url\":\"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/\",\"name\":\"Moods, un estudio de caso ahora en libro - Costa Verde\",\"isPartOf\":{\"@id\":\"https:\/\/pro.costa-verde.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1.png\",\"datePublished\":\"2024-04-26T14:22:33+00:00\",\"dateModified\":\"2024-04-26T14:27:18+00:00\",\"description\":\"Costa Verde y su concepto Moods fueron uno de los 20 casos de marketing seleccionados por cuatro profesoras de Marketing. \u00a1Descubre m\u00e1s!\",\"breadcrumb\":{\"@id\":\"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/#primaryimage\",\"url\":\"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1.png\",\"contentUrl\":\"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1.png\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/pro.costa-verde.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Moods, un estudio de caso ahora en libro\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pro.costa-verde.com\/#website\",\"url\":\"https:\/\/pro.costa-verde.com\/\",\"name\":\"Costa Verde\",\"description\":\"Loja Online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pro.costa-verde.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Moods, un estudio de caso ahora en libro - Costa Verde","description":"Costa Verde y su concepto Moods fueron uno de los 20 casos de marketing seleccionados por cuatro profesoras de Marketing. \u00a1Descubre m\u00e1s!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/","og_locale":"es_ES","og_type":"article","og_title":"Moods, un estudio de caso ahora en libro - Costa Verde","og_description":"Costa Verde y su concepto Moods fueron uno de los 20 casos de marketing seleccionados por cuatro profesoras de Marketing. \u00a1Descubre m\u00e1s!","og_url":"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/","og_site_name":"Costa Verde","article_publisher":"https:\/\/www.facebook.com\/costaverdeporcelanas\/","article_modified_time":"2024-04-26T14:27:18+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/","url":"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/","name":"Moods, un estudio de caso ahora en libro - Costa Verde","isPartOf":{"@id":"https:\/\/pro.costa-verde.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/#primaryimage"},"image":{"@id":"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/#primaryimage"},"thumbnailUrl":"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1.png","datePublished":"2024-04-26T14:22:33+00:00","dateModified":"2024-04-26T14:27:18+00:00","description":"Costa Verde y su concepto Moods fueron uno de los 20 casos de marketing seleccionados por cuatro profesoras de Marketing. \u00a1Descubre m\u00e1s!","breadcrumb":{"@id":"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/#primaryimage","url":"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1.png","contentUrl":"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1.png","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/pro.costa-verde.com\/es\/"},{"@type":"ListItem","position":2,"name":"Moods, un estudio de caso ahora en libro"}]},{"@type":"WebSite","@id":"https:\/\/pro.costa-verde.com\/#website","url":"https:\/\/pro.costa-verde.com\/","name":"Costa Verde","description":"Loja Online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pro.costa-verde.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/pro.costa-verde.com\/es\/wp-json\/wp\/v2\/pages\/57649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pro.costa-verde.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pro.costa-verde.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pro.costa-verde.com\/es\/wp-json\/wp\/v2\/users\/438"}],"replies":[{"embeddable":true,"href":"https:\/\/pro.costa-verde.com\/es\/wp-json\/wp\/v2\/comments?post=57649"}],"version-history":[{"count":4,"href":"https:\/\/pro.costa-verde.com\/es\/wp-json\/wp\/v2\/pages\/57649\/revisions"}],"predecessor-version":[{"id":57674,"href":"https:\/\/pro.costa-verde.com\/es\/wp-json\/wp\/v2\/pages\/57649\/revisions\/57674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pro.costa-verde.com\/es\/wp-json\/wp\/v2\/media\/57661"}],"wp:attachment":[{"href":"https:\/\/pro.costa-verde.com\/es\/wp-json\/wp\/v2\/media?parent=57649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}