{"id":69003,"date":"2026-01-28T13:01:04","date_gmt":"2026-01-28T13:01:04","guid":{"rendered":"https:\/\/pro.costa-verde.com\/?page_id=69003"},"modified":"2026-01-28T14:37:08","modified_gmt":"2026-01-28T14:37:08","slug":"costa-verde-in-the-roteiro-da-normalizacao-competitiveness-sustainability-and-tradition","status":"publish","type":"page","link":"https:\/\/pro.costa-verde.com\/en\/costa-verde-in-the-roteiro-da-normalizacao-competitiveness-sustainability-and-tradition\/","title":{"rendered":"Costa Verde in the Roteiro da Normaliza\u00e7\u00e3o: Competitiveness, Sustainability and Tradition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"69003\" class=\"elementor elementor-69003 elementor-69002\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e696d57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e696d57\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7149df70\" data-id=\"7149df70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3311861 elementor-widget elementor-widget-image\" data-id=\"3311861\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"970\" height=\"647\" src=\"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2026\/01\/roteiro-da-normalizacao_N.jpg\" class=\"attachment-large size-large wp-image-69006\" alt=\"\" srcset=\"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2026\/01\/roteiro-da-normalizacao_N.jpg 970w, https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2026\/01\/roteiro-da-normalizacao_N-300x200.jpg 300w, https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2026\/01\/roteiro-da-normalizacao_N-768x512.jpg 768w, https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2026\/01\/roteiro-da-normalizacao_N-600x400.jpg 600w, https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2026\/01\/roteiro-da-normalizacao_N-120x80.jpg 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f143ee elementor-widget elementor-widget-spacer\" data-id=\"7f143ee\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7843fbcb elementor-widget elementor-widget-text-editor\" data-id=\"7843fbcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"258\" data-end=\"668\">At the invitation of CTCV (Centro de Tecnologia e Inova\u00e7\u00e3o), Costa Verde took part in the latest edition of the Roteiro da Normaliza\u00e7\u00e3o, an initiative promoted by the Instituto Portugu\u00eas da Qualidade (IPQ), in partnership with the CTCV, acting as an Organismo de Normaliza\u00e7\u00e3o Setorial, under the theme: <em data-start=\"561\" data-end=\"667\">\u201cA Normaliza\u00e7\u00e3o como Fator de Competitividade e Sustentabilidade nos Mercados da Constru\u00e7\u00e3o Sustent\u00e1vel\u201d<\/em>.<\/p><p data-start=\"670\" data-end=\"953\">Costa Verde was represented by its <strong data-start=\"705\" data-end=\"727\">Marketing Director<\/strong>, Paulo Pinto Santos, who took part in the round table <em data-start=\"782\" data-end=\"807\">\u201cNormalizar a Tradi\u00e7\u00e3o\u201d<\/em>, sharing a market perspective on the challenges of framing tradition within a strategic balance between competitiveness, innovation and identity.<\/p><p data-start=\"955\" data-end=\"1298\">In his intervention, the role of normaliza\u00e7\u00e3o as a safeguarding tool was highlighted, essential to protect know-how and identity values without compromising the ability to innovate. Normalizar does not mean freezing tradition in time, but rather defining rules that allow it to be preserved, enhanced and projected sustainably into the future.<\/p><p data-start=\"1300\" data-end=\"1465\">Costa Verde thanks the IPQ and the CTCV for the invitation and the opportunity to contribute to a strategic reflection on normaliza\u00e7\u00e3o, tradi\u00e7\u00e3o and competitividade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>At the invitation of CTCV (Centro de Tecnologia e Inova\u00e7\u00e3o), Costa Verde took part in the latest edition of the Roteiro da Normaliza\u00e7\u00e3o, an initiative promoted by the Instituto Portugu\u00eas da Qualidade (IPQ), in partnership with the CTCV, acting as an Organismo de Normaliza\u00e7\u00e3o Setorial, under the theme: \u201cA Normaliza\u00e7\u00e3o como Fator de Competitividade e [&hellip;]<\/p>\n","protected":false},"author":438,"featured_media":69006,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-69003","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Costa Verde in the Roteiro da Normaliza\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"At the invitation of CTCV \u2013 Centro de Tecnologia e Inova\u00e7\u00e3o, Costa Verde took part in the latest edition of the Roteiro da Normaliza\u00e7\u00e3o!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pro.costa-verde.com\/en\/costa-verde-in-the-roteiro-da-normalizacao-competitiveness-sustainability-and-tradition\/\" \/>\n<meta property=\"og:locale\" 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