{"id":57648,"date":"2024-04-26T15:07:58","date_gmt":"2024-04-26T14:07:58","guid":{"rendered":"https:\/\/pro.costa-verde.com\/?page_id=57648"},"modified":"2024-04-26T15:19:10","modified_gmt":"2024-04-26T14:19:10","slug":"moods-a-case-study-now-in-book-form","status":"publish","type":"page","link":"https:\/\/pro.costa-verde.com\/en\/moods-a-case-study-now-in-book-form\/","title":{"rendered":"Moods, a case study now in book"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"57648\" class=\"elementor elementor-57648 elementor-57647\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e696d57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e696d57\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7149df70\" data-id=\"7149df70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3311861 elementor-widget elementor-widget-image\" data-id=\"3311861\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1-1024x1024.png\" class=\"attachment-large size-large wp-image-57659\" alt=\"\" srcset=\"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1-1024x1024.png 1024w, https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1-300x300.png 300w, https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1-150x150.png 150w, https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1-768x768.png 768w, https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1-600x600.png 600w, https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1-120x120.png 120w, https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7843fbcb elementor-widget elementor-widget-text-editor\" data-id=\"7843fbcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><a href=\"https:\/\/pro.costa-verde.com\/?_gl=1%2Aiqz4s5%2A_ga%2AODk5MDM3ODgwLjE3MTQxMzY2Mjg.%2A_up%2AMQ..\">Costa Verde<\/a> and its <a href=\"https:\/\/pro.costa-verde.com\/en\/moods-collections\/?_gl=1*1v54shj*_ga*ODk5MDM3ODgwLjE3MTQxMzY2Mjg.*_up*MQ..\">Moods concept<\/a> were among the 20 marketing cases chosen by four marketing professors from the universities of Aveiro and Coimbra, now published in the book &#8217;20 Brands 20 Stories, Marketing Case Studies,&#8217; by <a href=\"https:\/\/editoradideias.pt\/loja\/\">Editora d\u2019Ideias<\/a>.\u00a0<\/p><p style=\"text-align: justify;\"><a href=\"https:\/\/www.linkedin.com\/in\/ana-estima\/\">Ana Estima<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/ana-carolina-carvalho-39362634\/\">Ana Carolina Carvalho<\/a>, and Susana Marques from the University of Aveiro, along with <a href=\"https:\/\/www.linkedin.com\/in\/cristela-bairrada-377514226\/\">Cristela Bairrada<\/a> from the University of Coimbra, delve into the reality of national organizations, exploring a variety of sectors, markets, and approaches.\u00a0<\/p><p style=\"text-align: justify;\">Costa Verde was one of the companies invited to be part of this book, with 20 cases preferably discussed in group settings, aiming to promote collaborative learning, critical thinking, and the exchange of different experiences, something particularly important in the field of Marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Costa Verde and its Moods concept were among the 20 marketing cases chosen by four marketing professors from the universities of Aveiro and Coimbra, now published in the book &#8217;20 Brands 20 Stories, Marketing Case Studies,&#8217; by Editora d\u2019Ideias. Ana Estima, Ana Carolina Carvalho, and Susana Marques from the University of Aveiro, along with Cristela [&hellip;]<\/p>\n","protected":false},"author":438,"featured_media":57659,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-57648","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Moods, a case study now in book - Costa Verde<\/title>\n<meta name=\"description\" content=\"Costa Verde and its Moods concept were one of the 20 marketing cases selected by four Marketing professors. Learn more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moods, a case study now in book - Costa Verde\" \/>\n<meta property=\"og:description\" content=\"Costa Verde and its Moods concept were one of the 20 marketing cases selected by four Marketing professors. Learn more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/\" \/>\n<meta property=\"og:site_name\" content=\"Costa Verde\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/costaverdeporcelanas\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-26T14:19:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/\",\"url\":\"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/\",\"name\":\"Moods, a case study now in book - Costa Verde\",\"isPartOf\":{\"@id\":\"https:\/\/pro.costa-verde.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1.png\",\"datePublished\":\"2024-04-26T14:07:58+00:00\",\"dateModified\":\"2024-04-26T14:19:10+00:00\",\"description\":\"Costa Verde and its Moods concept were one of the 20 marketing cases selected by four Marketing professors. Learn more!\",\"breadcrumb\":{\"@id\":\"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/#primaryimage\",\"url\":\"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1.png\",\"contentUrl\":\"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1.png\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/pro.costa-verde.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Moods, a case study now in book\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pro.costa-verde.com\/#website\",\"url\":\"https:\/\/pro.costa-verde.com\/\",\"name\":\"Costa Verde\",\"description\":\"Loja Online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pro.costa-verde.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Moods, a case study now in book - Costa Verde","description":"Costa Verde and its Moods concept were one of the 20 marketing cases selected by four Marketing professors. Learn more!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/","og_locale":"en_US","og_type":"article","og_title":"Moods, a case study now in book - Costa Verde","og_description":"Costa Verde and its Moods concept were one of the 20 marketing cases selected by four Marketing professors. Learn more!","og_url":"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/","og_site_name":"Costa Verde","article_publisher":"https:\/\/www.facebook.com\/costaverdeporcelanas\/","article_modified_time":"2024-04-26T14:19:10+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/","url":"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/","name":"Moods, a case study now in book - Costa Verde","isPartOf":{"@id":"https:\/\/pro.costa-verde.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/#primaryimage"},"image":{"@id":"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/#primaryimage"},"thumbnailUrl":"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1.png","datePublished":"2024-04-26T14:07:58+00:00","dateModified":"2024-04-26T14:19:10+00:00","description":"Costa Verde and its Moods concept were one of the 20 marketing cases selected by four Marketing professors. Learn more!","breadcrumb":{"@id":"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/#primaryimage","url":"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1.png","contentUrl":"https:\/\/pro.costa-verde.com\/wp-content\/uploads\/2024\/04\/20-Marcas-20-Historias1.png","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/pro.costa-verde.com\/moods-um-case-study-agora-em-livro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/pro.costa-verde.com\/en\/"},{"@type":"ListItem","position":2,"name":"Moods, a case study now in book"}]},{"@type":"WebSite","@id":"https:\/\/pro.costa-verde.com\/#website","url":"https:\/\/pro.costa-verde.com\/","name":"Costa Verde","description":"Loja Online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pro.costa-verde.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/pro.costa-verde.com\/en\/wp-json\/wp\/v2\/pages\/57648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pro.costa-verde.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pro.costa-verde.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pro.costa-verde.com\/en\/wp-json\/wp\/v2\/users\/438"}],"replies":[{"embeddable":true,"href":"https:\/\/pro.costa-verde.com\/en\/wp-json\/wp\/v2\/comments?post=57648"}],"version-history":[{"count":5,"href":"https:\/\/pro.costa-verde.com\/en\/wp-json\/wp\/v2\/pages\/57648\/revisions"}],"predecessor-version":[{"id":57670,"href":"https:\/\/pro.costa-verde.com\/en\/wp-json\/wp\/v2\/pages\/57648\/revisions\/57670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pro.costa-verde.com\/en\/wp-json\/wp\/v2\/media\/57659"}],"wp:attachment":[{"href":"https:\/\/pro.costa-verde.com\/en\/wp-json\/wp\/v2\/media?parent=57648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}